Apple calls this new feature Link Tracking Protection, and it also works for links shared in the Messages and Mail apps. The links will still work as expected, but will no longer have unique identifiers embedded into the URL for tracking purposes.
In a WWDC 2023 video for developers, Apple shared an example of a URL before and after the tracking parameters are removed. The original URL has a unique "click_id" parameter that advertisers can use to track a user's activity across websites. Safari automatically removes this parameter to protect the user's privacy.
iOS 17 and macOS Sonoma will be released later this year, and are currently available in beta for users with an Apple developer account.
Tag: Safari
This article, "iOS 17 Automatically Removes Tracking Parameters From URLs in Safari Private Browser, Messages, and Mail" first appeared on MacRumors.com
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source https://www.macrumors.com/2023/06/17/safari-link-tracking-protection/
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